We’ve all seen them as we surf the web, those flashing banner ads that when you click on them they take you directly to the product that’s being advertised, or the movie, the book and son and so forth. We’ve all done it too, at some point. There’s really no escaping them it seems. The questions that are most likely to be asked are what use are they, and how can I use them?
The ads can be for anything, which with a little foresight and planning give a great return on both the cost of advertising and development. The banner ads themselves have very few constraints other than size and shape, which has become relatively stabilized into a few set patterns that almost all sites accept, leaving the text and other attention getting effects pretty much wide open for anything you please. As an advertising tool banner ads are a surefire way of getting traffic to your site or offer, as they do indeed grab your attention. This, for a fraction of the cost of a comparable ad words campaign can give a much healthier ROI as lots of sites now do banner exchanges with no cost involved.
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