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Book Review: “Pay-Per-Click Search Engine Marketing: An Hour A Day”


A review of the book “Pay-Per-Click Search Engine Marketing: An Hour A Day” by David Szetela and Joseph Kerschbaum. This is an excellent book covering all aspects of PPC marketing and I recommend it.

Happy Christmas from Finland!


Yesterday it was -30 degrees, right now – about 3pm it is only -24 degrees, and it is ‘blue’ already. So we snuck out -quickly – to make this christmas message and play with Finley in the snow. – At this temperature there is little moisture, so the snow does not even compact to make [...]

PPC Management What Is PPC Management


www.JunoLeadGeneration.com What is PPC Management? PPC Management is the management of PPC campaigns by a company that specializes in maximizing ROI in PPC campaigns. Overview of PPC Pay per click (PPC) is an Internet advertising model used on websites, where advertisers pay their host only when their ad is clicked. With search engines, advertisers typically [...]

Internet News | Ofcom Report


The latest Internet news… Ofcom tells us the UK lags on broadband and mobile according to it’s annual International Communications Market report Smart phones have some of the slowest data rates and Only a tiny percentage of UK homes have super-fast broadband compared to other nations, Ofcom reveals Less than 1% of UK homes have [...]

Social Media | YouTube | Video Optimisation


Weboptimiser…managing social media strategy for businesses and celebrities… YouTube Facts Youtube is the worlds most popular online video community. YouTube is the worlds second largest search engine, which has over 2 billion views a day. 24 hours of video are uploaded every minute. 1 in 6 online searches are now for video content. 51% of [...]

Internet Marketing Predictions for 2011


David White looks back on announcements during the year and concludes that probably the most likely to come true predictions are those made by Google. Although this comes with certain caveats, David describes each one and how you might be able to apply each one to your business. They include developments in Display Advertising, Google [...]