Internet Marketing Advertising

Let’s be honest, testing and tracking isn’t really the most exciting part of online marketing, however its absolutely crucial. Actually, a good testing and tracking strategy can make the difference between dominating a market and going bankrupt.

Testing new things doesn’t necessarily require a huge amount of creativity, time and effort. In fact, it’s often the simple things that can lead to the most amazing results. It’s the kind of things of which you might be tempted think that they aren’t even worth giving a try, because they won’t make any difference anyway.

Here are a few ideas of simple things you can test for your PPC ads, for your landing pages, sales pages…

* Use capital letters for the first letter of a word

* Use lower case for the first letter of certain words, like to, for, and, of…

* Put a dot, a question mark or an exclamation mark somewhere in your phrase

* Replace the word “fast” with “easy”; “quick” with “simple”… you get the idea.

* Replace certain words with a synonym.

That’s all simple stuff that can be implemented with a minimum amount of effort – you can even do this 5 minutes before going to bed when you are already half asleep.

Now you might think: “What’s the point of making these ridiculous changes – they surely won’t be able to increase my conversion- or click through rates”

But I tell you, it very well can! This actually could have a huge effect. I’m not saying, this will work for each and every little change you make, but it will work for quite a few of them. And believe me, in the long run this will make a huge difference to your bottom line.

Here is a very interesting example from Roger Hall’s book “37 AdWords Secrets” that shows what a tiny, little change in a Google AdWords ad can do:

AdWords Ad #1:

Spiritual Healing Guide

Learn To Control Your Mind, Body & Intuition Through Spiritual Healing

CTR: 1.61%; Conversion Rate: 18%

AdWords Ad #2:

Spiritual Healing Guide

Learn to Control Your Mind, Body & Intuition Through Spiritual Healing

CTR: 1.13%; Conversion Rate: 16.4%

Ad#2 shows a staggering 42% increase in CTR and a 12.5% increase in its Conversion Rate over Ad#1!

But, what’s the difference between these 2 ads? The “to” (in Learn to Control Your Mind…) in Ad#1 uses the letter “T” in uppercase, whereas Ad#2 uses a lowercase letter “t”. That’s all! A tiny little change that causes a huge effect.

Again, making these little changes takes only a few minutes a day, but in the long run it makes all the difference. These simple things allow you to increase your click through rates, to generate more traffic, to get cheaper traffic and to convert more visitors into leads and sales, with only a minimum amount of time and effort.

Fully automate the setup of your Google AdWords campaigns and save hours of tiring and boring work tasks. To get instant free access to my PPC Campaign Builder Tool, visit: Free AdWords PPC-Tool

Article Source:http://www.articlesbase.com/ppc-advertising-articles/how-tiny-little-changes-to-your-adwords-ads-can-boost-your-click-through-rates-by-42-and-more-1575418.html

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December 13th, 2009 | Category: PPC Advertising | 1 Comment »
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