how to reduce PPC campaign costs for your Google PPC Campaign

If a landing page (home page for example) for an Adwords Campaign is not relevant to your ads, then Google will raise the minimum bid amount for those keywords. Thus to keep your costs low, you need to take into account 3 things:

1. Keywords/research that you require for your ad campaign
2. The landing page (home page for example)
3. The Google Adwords Ad

1. The keywords that want to bid on should be relevant to the product/service you are promoting. However it would be advisable to find out what keywords people are using to search for your product/service.

To find out the best performing keywords for your PPC campaign there are many free online keyword tools, this will help you to build up your keyword list. You want to use the keywords that have good (CTR) Click Through Rates. We offer a low cost SEO services starting from £200, For more info visit www.freelancedesignerguru.com/seo-services.htm

2. Landing page, ensure that the keywords you use for your PPC campaign are placed between the title tags, heading tags and page content. Include hyperlinks to the landing page from other pages on your website, ensure you use your PPC campaign keywords as the anchor text for your inbound links. For example: SEO Services

Additionally optimize your hyperlinks with title attributes again use your PPC keywords. Our SEO Company offer this SEO service starting from £200.

3. PPC ad. Always use the keyword/s that your using in your AD.

If you follow these 3 steps, you will surely keep your Cost per click (CPC) low

Hope this helps:

Optimizing a website involves editing content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. To get your site to be seen via the 1st page of Google, then we can help.

Professional SEO specialists/expert. we specialise in SEO, organise and manage PPC campaigns.

Article Source:http://www.articlesbase.com/ppc-advertising-articles/how-to-reduce-ppc-campaign-costs-for-your-google-ppc-campaign-1290838.html

Advanced PPC Set-Up and Management (revenews.com)
Understanding Google Adwords Quality Score (smtusa.com)
10 Practical Small Business SEO and SEM Marketing Tips (crowdspring.com)
Improving Your Adwords Quality Score Factors (davidnaylor.co.uk)
Check Out My Post on ReelSEO, “Video is a Social Medium” – YouTube & Social Media (klessblog.blogspot.com)
Don’t want to pay an expensive SEO monthly retainer? Try SEO Expert (venturebeat.com)
How to use Pay Per Click & Google Adsense (web-workathome.com)
Has Brad Callen Developed The Ultimate Keyword Tool? (ronmedlin.com)
Would You Allow Google to Manage Your AdWords Account? (seroundtable.com)

Technorati Tags: AdWords, Cost per click, Google, Google AdWords, Landing page, Pay per click, Search engine optimization, Web search engine

October 2nd, 2009 | Category: PPC Advertising | 1 Comment »
You can follow any responses to this entry through the RSS 2.0 feed. Feel free to leave a response, or trackback from your own site.

One Response to “how to reduce PPC campaign costs for your Google PPC Campaign”

Trackback Submitter Says:
March 15th, 2010 at 11:03 am
Post trackbacks and comments to remote blogs automatically with Trackback Submitter! This tool will submit your comments to millions of blogs automatically. Trackback Submitter – the most powerful tool on the planet to submit trackbacks automatically!

Internet Marketing Advertising