Internet Marketing Advertising

Another important resource that accepts free listings is Verizon’s Superpages.com, as does the local version of AOL. 

And don’t overlook regional and industry specific directories.  Many accept free listings, or charge a nominal fee.   Once again, for most a web site is not a prerequisite.

Pay Per Click Advertising

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If you do have a web site, than you need to promote your local business through Pay Per Click on both Google and Yahoo.  With Pay Per Advertising you bid on keyword terms that your potential customers would use in a search.  An example is “Tacoma Wedding Photographer.”  The cost per click depends on how competitive the term is.  You only pay if a prospect clicks on your text ad and goes to your site.  This is referred to as performance advertising, where you only pay if the ad performs. 

The appeal of PPC is you can get it going within an hour.  You set the budget, you determine what keywords are relevant, and you determine your price per click.   You can also turn it on or off in an instance.  The general consensus is that PPC generates a higher return on your investment over traditional offline advertising. 

Search Engine Optimization – Free Traffic

For those that like a challenge there is search engine optimization.  SEO is the ability to optimize your web site for high search ranking.  If you can optimize your site properly, you can benefit from an endless stream of free, targeted search engine traffic. It takes time and effort, but the results can take your business to a whole new level. 

If you are selling nationally SEO can be cutthroat.  For a local business it can be relatively easy to rank for terms that relate to your business and location. (ex. Richmond Wedding Photographer) 

Local Email Marketing

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Another tremendous marketing tool is email.  For virtually nothing you can communicate with both prospects and your existing customers.  Email is an excellent method to convert prospects to customers.  It can also significantly increase the lifetime value of your existing customers by simply alerting them to upcoming sales and promotions. 

Knowing the power of email communication, I find it hard to believe how few use it to promote their local business.  Now listen up, start collecting your customer’s email addresses today.  I can guarantee they will respond favorably to joining your list.  We all like to be informed on bargains and special offers. 

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July 30th, 2010 | Category: PPC Advertising | 1 Comment »
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