Ppc: Five Things You Should Know Before Using Ppc
Knowledge will help advertisers navigate the world of PPC (pay-per-click). Here are a few tidbits to start off:
# 1 — Your publisher determines your audience. The website on which your ad appears will determine who sees it. It is possible for PPC advertisers to reach target audiences with amazing precision. It is also possible for an ad to be lost in the nether regions of web-space. Picking the publisher for your ad determines who sees your ad and how effectively your advertising budget is used.
# 2 — Your keywords determine your effectiveness. By purchasing ad space around keywords that are commonly used to search for your offering, you will be able to maximize your efforts. Researching and picking keywords are your first line of good offense in PPC advertising.
# 3 — Your ad determines your “clickability.” By carefully plotting your ad, you can attract or repel potential customers. Experts suggest using keywords in the text of your ad, as those words may often appear bold and draw customers’ attention. Pictures and images need to reflect the intended tone of the ad.
# 4 — Your negotiation determines your exposure. As an advertiser, you have substantial freedom in negotiating your rates and standards. In return, the publisher will leverage things such as how often your ad appears in a rotation of ads. Remember, you pay per click, not per appearance. Your ad will appear more times than it gets clicked on, meaning it was seen by potential customers without you ever having to pay for it.
# 5 — Your vigilance determines your strength. The phenomenon known as “click fraud” is a documented and prosecutable offense wherein publishers inflate the number of clicks artificially to create PPC revenue. By knowing your publisher and watching the web behavior, you will be a stronger advocate for yourself.
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About the Author:
Joe Praveen Sequeira ~ is an award winning, best-selling author, speaker, educator and professional Internet Marketing Consultant focused on helping businesses of all sizes, increase their online sales, boost web site traffic and strengthen their overall brand through established online marketing strategies. He has overseen hundreds of Internet marketing campaigns for fortune 500 companies and is the Founder & CEO of The eMarketing Pro, a thriving Internet marketing and eBusiness consulting firm.
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