Sure, you’re looking to get as much bang for your buck from the holiday PPC traffic as possible, and who could blame you? Just make sure that the “bang” you hear is that of the cash register drawer slamming shut, and not your hand slamming against your forehead because of all the money you wasted [...]
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Before starting any sort of online search campaign you will have to develop a fairly large list of keywrods which are relevant to your landing page. Keywords should be organized into categories based on their similarities. For example if you’re trying to run a Work from home site in search, you would have categories such [...]
In Google’s defense, it has to balance two customer bases that can’t exist without each other. On the one hand, there are the searchers. They want good information, relevant search engine (and paid search) results, fast answers, quality content, and no spam (definition open to interpretation). On the other hand, there are the advertisers. They [...]