Before starting any sort of online search campaign you will have to develop a fairly large list of keywrods which are relevant to your landing page. Keywords should be organized into categories based on their similarities. For example if you’re trying to run a Work from home site in search, you would have categories such [...]
What do you expect from a Pay Per Click Advertising Company? Have you had positive, negative or mediocre experiences? Are you sourcing a PPC agency for the first time? A Pay Per Click Advertising Company is there to partner you in growing your business. This is done by firstly taking time to understand your business, [...]
It ridiculous when you have to pay more then $1 dollar for each and every click you receive to your PPC campaign in AdWords. You promote a $50 dollar product and $45 of that will go in advertising, wheres the profit? You don’t need to spend hundreds of dollars advertising a clickbank product, why would [...]
In Google’s defense, it has to balance two customer bases that can’t exist without each other. On the one hand, there are the searchers. They want good information, relevant search engine (and paid search) results, fast answers, quality content, and no spam (definition open to interpretation). On the other hand, there are the advertisers. They [...]
Click Fraud worries Small Business advertisers, particularly due to the often small monthly budgets involved. They often worry that their competitors will click their Sponsored Listings repeatedly until the daily budget expires. To watch out for Click Fraud, keep an eye on your web logs and look for repeated visits from the same IP address [...]
I have overwhelmed by the number of clients experiencing the Google Slap in recent weeks. What is the Google Slap? It’s when Google reduces your Quality Scores overnight, making your minimum bids extremely high, in some cases as high as $10. Some accounts become inactive overnight, even when they had previously been highly profitable for [...]