Internet Marketing Advertising

Top 3 Guaranteed Ways To Improve Google Landing Page Score

Each time you fire off your Adwords campaign, Google will automatically grade your keywords in 3 ways – Great, OK or Poor…depending directly on your Google Landing Page Score and will determine how much is your minimum bid for that keyword. It does not matter if you are the only standing person putting a bid on that keyword, if your score is Poor, you will have to pay a higher minimum bid, sometimes 50% higher than others.

1. How To Select Keyword for maximum Google Landing Page Score

Your keywords must be closely related to the product you are promoting Instead of aimlessly targeting thousands of keywords (where 50% of them are probably not relevant) it is better for you to go after keywords that are highly related and targeted to your product. Google also has “Site related keywords” tool within your AdWords account. By using keywords that Google itself think is relevant will definitely improve your Google landing page score You can even use the Site Related Keywords tool to spy on your competitor’s landing page and see their keywords. Always use negative keywords to exclude your ads from unwanted responses. I always use “Exact Match” or “Bracketing” vs Broad keyword match because you can get targeted traffic this way. Keep monitoring the performance on your ads and delete those that does not get click.

Second: Write a Quality Ad to Get High Google Landing Page Score

Use the Headline to Grab the readers attention and always place your keyword into the headline. I have personally seen my highest click through rates when I either include “How I…”, “Discover” or Numbers in the headline. The 2nd line of the ad should always tell a Benefit. If you are selling the audio converting software your benefit might be “Convert files 40% faster”. A call to action should be in place and clearly presented to your customers. Google does not want you trick the visitor into thinking something else is “on the other side” of the click ie “Free Software Trial” – people is trying to get a free software trial period. Your landing page URL is the single most important influence to your Google landing page score and Google has suggested that you always capitalize the 1st letter of each word in your display url. My display URL might be “1010AdwordsQualityScore.com” – My URL is highly relevant and I am promoting secrets to get 10/10 great score with Google adwords.

Finally – Your Landing Page for Maximum Google Landing Page Score

Google always check on the landing page relevancy. Your landing page needs to be relevant to what you are selling so if you put Google Guide in your ad then you better be selling some type of Google information.

Title Tag of your landing page must include your keyword and Do Not stuff keywords in your title tag – “Buy Audio Converting Software, we have best Audio Converting software, convert your audios” – that smells and looks like s*pam to Google. Have your description meta tag to talk about your landing page and include your keyword in it..

Your H1 must include your keyword and must be relevant to the rest of the site. Use H2 and H3 as well to get high Google landing page score. Some other easy tips is to always add a Contact Us and Privacy Policy links.

The only secret to get a high Google Landing Page Score is to have 100% relevancy on your landing page. Check out www.1010AdwordsQualityScore.com. It shows you how a website gets from 7/10 to a Great 10/10 Google landing page score.

Daniel Tan is one of the best Google Adwords Consultant available. He has helped uncountable number of businesses to score 10/10 GREAT score on their Google campaign. He has made his steps available at http://www.1010AdwordsQualityScore.com/

Article Source:http://www.articlesbase.com/ppc-advertising-articles/top-3-guaranteed-ways-to-improve-google-landing-page-score-1069805.html

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August 1st, 2009 | Category: PPC Advertising | 2 Comments »
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