Business TV – get customers opening your emails every time
Ecommerce business advice from the experts: getting your emails into customer inboxes is a big step in the right direction, but just because they are in there, doesn’t mean they are getting read. To get people reading, one method that has a very high success rate is to build on your personal relationship with customers. After all, everybody likes the personal touch! In this business TV show, the first of a five part series on effective ways to get people reading your emails, we hear from …
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July 24th, 2008 at 2:46 am
The technique of using someone’s birthday is a great way of encouraging them to open the email.Recognising their birthday is as personal as using their name correctly.
August 9th, 2008 at 7:48 am
I don’t think anyone has ever emailed me for my birthday (for business purposes)
August 14th, 2008 at 7:02 pm
haha…sending a business email on a person’s birthday is a very cunning yet sensible business idea.
August 18th, 2008 at 2:18 am
Sending a birthday message is yes a very personal touch….I will definitely keep that idea in mind for future clients.