Analytics driven optimizations in the past didnt result in any significant ROI so; we decided to spend less time doing deep-dive analysis, and focus more on basic health metrics. Do you have any suggestions for us?
Technorati Tags: 3touchpoints, Ecommerce Optimization, Optimizing Ecommerce Business, ROI, Web Analytics
We don’t trust our analytics implementation. Can you please tell us how can we validate this and create a business case for upgrade?
Technorati Tags: 3touchpoints, Ecommerce Analytics, Marketing Analytics, Sushant Ajmani, Web Analytics, Web Optimization
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We don’t trust our analytics implementation. Can you please tell us how can we validate this and create a business case for upgrade?
Technorati Tags: 3touchpoints, Ecommerce Analytics, Marketing Analytics, Sushant Ajmani, Web Analytics, Web Optimization
Most of the business folks in our company have developed a perception that, analytics is just an enabler and often requires incremental investment to generate decent returns. What should we do to change this perception?
Technorati Tags: 3touchpoints, analytics implementation, Analytics Skills, Analytics Training, Charles, Coremetrics, Ecommerce Analytics, Google Analytics, httpwatch, Marketing Analytics, Omniture, Sushant Ajmani, [...]
Most of the business folks in our company have developed a perception that, analytics is just an enabler and often requires incremental investment to generate decent returns. What should we do to change this perception?
Technorati Tags: 3touchpoints, analytics implementation, Analytics Skills, Analytics Training, Charles, Coremetrics, Ecommerce Analytics, Google Analytics, httpwatch, Marketing Analytics, Omniture, Sushant Ajmani, [...]