E-Commerce: Business,Technology, Society
This comprehensive, market-leading book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book co…
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July 15th, 2009 at 2:45 am
This is more than a college text and it’s of value to working professionals as well as to professors who want to provide a course that brings real world e-commerce issues into their curriculum.
What sets this book apart for the classroom is the web site that supports the book. This site has subscription services (using the access code that is provided on a card inside the book), which includes book chapters, tutorials, streaming video lectures and more), and instructor services that provide lesson plans, PowerPoint presentations and a test bank. There are also resources that are open to the general public that are valuable and provide e-commerce news, business plans, and research articles. I like the way that the WWW is integrated into a traditional paper book to provide a comprehensive learning tool that is always up to date and evolving.
For the working professional the material in the book (and associated web site) is applicable to real world issues. What impresses me the most is how the authors manage to comprehensively address topics in business, technology and social issues in 600 pages. Each section and each topic appears to be carefully selected to impart maximum knowledge on the key issues. For example, the descriptions, case studies and key concepts in Chapter 2, E-commerce Business Models and Concepts, hits all of the salient points. Another example, in Chapter 4, Building an E-commerce Web Site, is a discussion of the value of 100% uptime. These are topics business and IT professionals are struggling with, and it’s refreshing to see them included in a college text book.
As an IT consultant I found this book to be better than most I’ve read, and highly recommend it to business and IT professionals because it digs deep below the surface and uncovers the real issues. If you are an instructor or professor this book will allow you to prepare your students for the challenges that they will face on the job – and do so in an interesting manner.
July 15th, 2009 at 2:56 am
5.0 out of 5 stars
good !
book is in excellent condition and reached on time.
Thanks to the seller !
July 15th, 2009 at 3:16 am
I have used this textbook for several years – while it is a good basic source of information, it badly needs updating and supplementation in several important areas: RFID is not mentioned; Mobile/hand set E-Commerce is covered at a surface level, Search Engine and major Portal marketing needs updating, and much of the data are 3+ years old – very old given the rapid changes taking place.
If you are teaching an E-Commerce course from a Marketing perspective, with this book as the base, be prepared to suppement this textbook with books such as Spychips, and student subscriptions to WSJ or NY Times. Ad Age is another excellent supplementary information source.
This is one of the few areas in business where the textbook should be updated every 2 years.
Note from Spring 07 – the newer edition is better but still requires supplementation on areas auch as RFID and security.
July 15th, 2009 at 5:43 am
This is a college level text book that is actually interesting. It is very well written and most importantly, it is NOT boring. It’s amazing how easy it is to read such a large book in a short amount of time when the book is well written. You will be able to actually design and learn how to host your own E-Commerce web site after reading this book. And it’s a lot less expensive than you might think. This book is expensive but well worth it with excellent print and illustrations. It’s easy to see that a lot of work went into this gigantic hardbound masterpiece.
July 15th, 2009 at 5:47 am
4.0 out of 5 stars
Needed for class, not a bad book
I needed the book for class and was put off by it’s size. However, it is not a bad read. Though it is stocked with information, the chapters are broken up with stories of…
July 15th, 2009 at 8:00 am
5.0 out of 5 stars
Book Purchase (E-Commerce)
This was my first purchase using Amazon.com. Process was simple and the product arrived by the time specified in the condition listed. I would use this seller again.
July 15th, 2009 at 10:00 am
5.0 out of 5 stars
Very good text book – too detailed on the “Birth of the Internet”
For the most part this book is a very easy read and is organized very coherently – however, the author seems to digress sometimes by paying too much attention to certain subjects…
July 15th, 2009 at 12:24 pm
5.0 out of 5 stars
I love it!
I used this book for an E-Commerce course I’ve taken over the Summer’08 and loved reading every bit of it!
July 15th, 2009 at 2:47 pm
5.0 out of 5 stars
Excellent textbook on E-commerce
I just received the new edition of Laudon and Traver’s textbook on e-commerce and think its just great!
July 15th, 2009 at 5:00 pm
5.0 out of 5 stars
Great Buy
This was a great buy, The book came in the indicated condition and has been a great help!
July 15th, 2009 at 7:52 pm
4.0 out of 5 stars
E-Commerce: Business, Technology, Society
Good book, easy to read and informative. Gives a good overview of e-commerce and introduces you into the business giving you a historical perspective and good hints to develop…
July 15th, 2009 at 9:44 pm
5.0 out of 5 stars
From another Professor…
I have used this book in a course I teach in a Web Development Curriculum at a Community College. The material is directly on target with many examples and case studies.
July 16th, 2009 at 12:00 am
5.0 out of 5 stars
1st edition .vs. 2nd edition
This book is all about e-commerce and e-commerce has been changing so much as we speak. It has been changing daily.