Ecommerce Mobile Marketing In a Mobile Market
I think by it is safe to say the mobile market is as big as any. With the big surge in smart phones such as the Blackberry and iPhone, many online retailers, as well as local businesses such as restaurants, clothing stores, etc are seeing the huge potential the web is having on mobile search.
As many people are using their mobile more and more as a source of information and browsing the internet, the search is on and you better be there before you miss the train. If you think the mobile market may not be for you, try and reconsider this thought.
Some of the things you can start doing which is very popular right now is having your own app for mobile users. Millions of applications for smart phones are being downloaded daily and if you haven’t thought about having your own app, it just may be what can put you over the top of many of your competitors as they tend to spread well if it is an application that can be useful for the end-user.
My personal favorite form of mobile marketing that I think can be effective immediately when put in place is texting. Texting? YES. Texting. In a report from CNN, just the teen demographic alone send about over 100 text messages a day on their own. Again, that isn’t including ANY other demographic. Text messages are just as, if not, more popular than making phone calls and it is instant communication, which as online retailers, that is exactly what we want with our customers. Instant communication.
If you’ve been an online retailer for sometime, you know the effectiveness of what a good email list can do for your business. A good email list, obviously depending on the size, can generate from ten dollars to thousands of dollars in the click of a “send” button. Why can’t this be true for text? Maybe because an email is gathered on the web, the same place you can complete the transaction? Yes. So, the same holds true now for mobile users.
While collecting user information as you do in the checkout process, it may not be vital to collect a field named “cell phone” and have a box checked off for them to agree to get text messages from your company with offers and coupons. I see this as a huge marketing scheme and can work wonders for online retailers.
<input id=”gwProxy” type=”hidden” /><input id=”jsProxy”>
-
About the Author:
Paul Dylan is in the marketing department of Fortune3, a shopping cart software company based in Doral, Florida focusing on ecommerce software for online retailers.
Article Source
Share this:
Read also:
- Send Flowers Online and Make Days Brighter
- Start Your Own Ecommerce Newsletter Program
- Custom Ecommerce Solution: For Guaranteed Success Of Your Business Online
- eCommerce Fundamentals
- Ecommerce solutions – a fundamental part of a successful business
- Incorporating ecommerce into a wholesale business