Ecommerce Marketing

9 Responses to “Start Your own E-Business”

1. Anonymous Says:
   July 25th, 2009 at 2:25 am

   Usually the only time you hear this many dot-com cliches, is when someone is making fun of dot-com cliches.

   Here are some quotes :

   “It’s war on the monitors, and more web sites will die than will survive. What will yours do?”

   “The internet is for real, and in the 21st century, if you’re not on it, you’re not in business. That is today’s reality byte.”

   OK, fine, so they use some cheesy language. Does the book do its job at teaching you to “Start Your Own E-Business”? In a general way, yes. You go through the process of identifying a niche market and then acting quickly to meet their needs.

   This is a pre-Google book, so many of the specific details are obsolete. For example, it advises getting websites indexed in search engines by “Add URL”, and it never mentions the possible uses of PayPal or Google AdSense. Critical technology for a modern website.

   Finally, understand this- the book is somewhat targeted towards people who want to try and build the next $100,000,000 company through venture capital. At least 50% of the book is dedicated to discussions about investors, and it unfortunately has a pie-in-the-sky feel to it at times.

   Overall, I give it 3 stars, which is fair, because there are legitimate shortcomings that other reviewers have neglected to tell you about.

2. Anonymous Says:
   July 25th, 2009 at 2:26 am

   I am a marketing major and found this book to be helpful in developing a website for our family business. I think the book is a little misleading because I thought it would not only talk about technical and marketing aspects of e-commerce but explain at least the starting point for coding a website or at least scratch the surface of the actual web design. I also think there could have been fewer interviews and more content. I recommend Website Design Made Easy by Dennis Gaskill aka Boogie Jack if you are really interested and serious about building a good website. He offers great free resources to enhance your site.

3. Tadewi Says:
   July 25th, 2009 at 3:12 am

   The fine thing about this book is that it meticulously presented a general overview of starting a conventional business, before delving into its e-business specialty. It harbours valuable information on how to assiduously refine and fine-tune a business idea, before structuring-out a befitting business plan for it. Clear and cogent explanations abound in it. And, the addition of a number of examples, in the form of case-studies, provide its reader with real life scenarios of what embarking on this direction really entails.
   In addition to analyzing various approaches for getting-up and running in no time, it provided useful insights into the specific requirements of both Business-to-Business and Business-to-Consumer e-commerce.
   The author of this book used clear and simple terms to explain important start-up issues like: planning, finance, market-entry, publicity, item or service pricing, customer management, general logistics and organization. She also provided useful website-links wherever necessary.
   I found the chapters of this book quite engaging. All their narrations were straight to the point. They did a plausible job in translating good ideas into comprehensive pieces of information. I am sure that most aspiring e-business entrepreneurs will find it very useful.

4. Derby Says:
   July 25th, 2009 at 3:13 am

   4.0 out of 5 stars
   Excellent Information for E-Commerce
   I am a few weeks away from buying a very expensive website to launch and e-commerce business and this book has come in very helpful in making some key choices for the project.

5. Nahla Says:
   July 25th, 2009 at 4:00 am

   4.0 out of 5 stars
   Start Your own E-Business
   Start Your Own e-Business: Your Step-by-Step Guide to Success contains a combination of tips for those individuals looking to start an e-business and interviews with individuals…

6. Anonymous Says:
   July 25th, 2009 at 4:45 am

   2.0 out of 5 stars
   Plenty of nothing
   This book contains a few good tips and the rest is interviews with people about their specific situation which might not pertain to yours.

7. Xidorn Says:
   July 25th, 2009 at 5:23 am

   5.0 out of 5 stars
   Great book to read when you want to add a Web site to your business’ marketing mix
   eBusiness supposedly refers to all business processes that take place across electronic networks. I’m not sure this book is really about starting your own ebusiness.

8. Rutherford Says:
   July 25th, 2009 at 7:02 am

   5.0 out of 5 stars
   Great Insight
   I believe the authors did an outstanding job in disseminating the information. What could appear to be a number of complex topics were presented clearly in real word terms and…

9. Valin Says:
   July 25th, 2009 at 8:48 am

   5.0 out of 5 stars
   Not super tech but very good.
   It has a few to many interviews by people that made it big and not so big. Some are interesting but mostly it takes away space for other good material.