The methods concerned Ecommerce promotion Part5

Home

The methods concerned Ecommerce promotion Part5

7. Promotion with the pictures of the products

Google have a function for searching the pictures, which can be used to increase the traffic. Making the ranking of pictures search is easier than the left ranking of the webpage. Of course, this involves some techniques.

First of all, the pictures of the product must be clear and sharp. You’d better take the photos from every part of the product, let the customers know the details of this product by the pictures. These pictures should have the links citing in your shopping cart, the file name must be complete and express the content of the pictures. For example:

The links of the picture is the direct a tag links, the effect is the best. When Google embody this kind of links pictures, they will be found and known the content of the pictures easily. “a tag” increase the content of title specifying links, “img tag” increase the “alt” to describe the picture content, finally the picture file name is also the product name. Google will embody these pictures effectively if we make every picture like this. After accumulating the suitable quantity and time, these pictures will gain the better ranking in Google pictures search. Not every shopping cart support “a tag” picture links, ajax display mode is very popular now, in addition, some shopping cart adopt flash transfer mode. Ajax display mode performs perfectly in display effect, but is less power than “a tag” in the aspect of promoting. The opportunity of embodying the flash pictures are approaching zero.
Promotion with the pictures isn’t merely aimming at Google picture embodying. You can also update your pictures to other picture websites, for example: Flickr. Updating your pictures to these websites is also a good chance to be found by those who are interested in your products, and give a push to your promoting your shopping cart. Some picture sharing websites support external links, it allows you to cite the pictures links uploaded by you in other websites, with which you can get a wonderful promotion effect. For the same reason, you shold name the picture file name according to the product name before you upload the pictures. For example, “Chinese_Terracotta_Warriors_Chess_sianshop.com.jpg”?it can express both the name and content of the pictures and the source of the pictures ( this example express that the sourse of the pictures come form iecsp.com).

8. Make the video to promote your product

IECSP analyzed a successful case once. This shopping cart’ products are women cosmetics, they adopt the method of video and achieve the remarkable success. This shopping cart has their own brand product, and invited a beautiful makeup girl ( she is the shop owner perhaps) who perform the various makeup methods personally in video. They often make the latest video, update constantly, and attract more and more fans.
The traffic from Youtube up to hundreds of thousands even millions, they succeed!

This case shows that the promotion with video in Youtube is a good way, it is worthy to beat the brains. We usually can find the Youtube video result contained this keywords in the keywords search result of Google, which also appears on the first or second page of the search result. As the promoters, we should pay more attention to it. In this way, the clear keywords and description must be written before updating the videos to Youtube.

The video of the products need not only to be uploaded to Youtube, but also to be added to the webpage against the same products, for which will bring the good impression to the customers.

The research about Ecommerce solution

Article Source:http://www.articlesbase.com/ecommerce-articles/the-methods-concerned-ecommerce-promotion-part5-1184590.html

A Simple Design for Google Video (mt-soft.com.ar)
A Simple Design for Google Video (googlesystem.blogspot.com)
YouTube to allow creators to cash in on their 15 minutes of viral fame (telegraph.co.uk)
Today’s the Day for Tech Companies to Issue Hushed Apologies (gawker.com)
A Simple Design for Google Video (thaibrother.com)
New social gadgets and features for iGoogle (techburgh.com)
You: YouTube Now Has Over 120 Million U.S. Viewers (mashable.com)
YouTube In Talks For Movie Rentals (huffingtonpost.com)
Android Market update coming soon (ubergizmo.com)
How Do You Prioritize Your Social Media? (socialmediatoday.com)

Tagged with: Flickr, Google, Search Engines, Searching, shopping cart, Uploading and downloading, website, YouTube

Read also:

September 5th, 2009 | Category: ecommerce marketing tips | 1 Comment »
You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

One Response to “The methods concerned Ecommerce promotion Part5”

Website marketing Says:
September 16th, 2009 at 5:49 pm
Hello. crucial job. I did not expect this . This is a important account. Gives Thanks!

Ecommerce Marketing