Winning tricks for ecommerce retailers
If you ask some of your friends or colleagues they may conclude that they prefer shopping on the high street over any other method because they can try the item on or visually appreciate the product more. However, reports indicate that ecommerce has a significant grasp on consumers and it is the first place they go to browse or research a product before finally making the purchase online.
A recent survey for UK consumers showed that about 80% highlighted ‘free delivery’ was a good reason to shop with any online retailer. Free delivery is already used by some of the UK’s largest ecommerce sites, including Amazon, ASOS and Play.com.
A second reason for attracting custom online was a ‘price guarantee’ from online retailers, with 72% wooed by this online offer. Being able to match or better the prices on a rival site is clearly a good way for sites to win business.
Tingleweb also acknowledge that trust in payment options is a guarantee to winning business for ecommerce retailers. The use of alternative payment methods, such as PayPal, to ensure safe shopping online that does not rely on payment card transactions. Tingleweb are also Sage Pay partners and can offer extra features such as fraud scoring and detailed customer information. Customers will also have the option to buy without registering. Tingleweb have spent years perfecting the simplest and most effective checkout and payment processes.
Interestingly, the survey also showed that consumers concerns surrounding online retailers were poor search tools, sluggish page load speeds, and a small amount querying the safety of shopping online with some retailers.
The pressure of a good online presence brings security threats which is why Tingleweb offer site security & accessibility solutions that completely protect your website and company information. We display trusted authentification symbols on your website which gives your visitors the peace of mind required to use card details online.
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About the Author:
Tingleweb is an exciting website design agency specialising in successful ecommerce solutions, website design, multi-channel ecommerce and internet marketing services based in Hertfordshire/Oxfordshire. For further questions please contact Lauren Tingle by email at: lauren@tingleweb.co.uk
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