I’ll keep it as simple as I can – A PRACTICAL TOOL. First, I’d like you to consider these four facts: * A DIRECT MAIL PIECE costs about 50-cents in postage alone. (And then you have to factor in paper and printing costs). * A PHONE CALL can cost just as much – or more [...]
What is email marketing? Basically, in plain English, email marketing is a targeted mass mailing done via email. The purpose of email marketing could be advertising in order to recruit new clients, introducing a new set of products or services to an existing client base, keeping your clients informed by means of a newsletter, etc. [...]
Having an opt-in email list is more than just sending subscribers your newsletters, tips, promotions and sales letters; it’s about establishing a positive relationship with your readers. People rarely buy from those they don’t trust but by fostering fond relationships with your subscribers you’re increasing their confidence in you which in turn will dramatically increase [...]
Before you can be successful in email marketing whereby you will be sending mail to hundreds or even thousands of contacts on your list, you will need to be putting some effort into it. This article will get beginners acquainted with affiliate email marketing. Email marketing is predominantly revolved around the contacts in your list [...]
There are conflicts and confusions among marketers and business owners about the effectiveness of email marketing. It may be extremely profitable for some types of businesses but not so much for others. There are some misconceptions about this type of marketing which one needs to get over since this is a very effective form of [...]
Segmentation is an added advantage of email marketing but it is not being used widely. Marketers can focus on certain group of email addresses by properly segmenting their database. It can also provide complete report that in which areas your product is getting good business and where it isn’t. Marketers or business owners collect information [...]