Product Description

Product Description

Product Description
This book explains how search engines operate and the ways that can help increase the ranking of search engine results. You will learn the fundamentals of how search engines create indexes that are used to rank web pages and how they value inbound links, content relevance and metadata valuation. You will learn why inbound links from popular web sites are important and ways to get links from these sites. Learn how search engines may reduce value or penalize for attempting to trick them using link farms, hidden keywords and redundant content. How to find and select the right keywords is described along with the importance of placing them in key positions such as in the title, headings and close to the top of the content area. Included are design tips to help make your web site and pages search engine friendly. Discover how content is becoming more important to search engines and how to find or create content that the search engines like. Explained are various ways that can be used to measure the success and economic performance of your SEO projects.

About the Author
Lawrence Harte is the president of Althos, an expert information provider covering the communications industry. He has over 29 years of technology analysis, development, implementation, and business management experience. He has setup, managed, and provided training for keyword advertising, search engine optimization, affiliate links, and email broadcast marketing programs. Mr. Harte has interviewed hundreds of Internet marketing experts and tested many types of web marketing systems to discover the key success principles used for Internet marketing programs. Mr. Harte’s combined knowledge and experience in business systems, communications technologies allow him to communicate well with all people within a company that have a need to understand marketing programs and communication systems. He has authored over 100 books on communications technologies and systems on topics including Internet Marketing, Business Finance, Mobile Communications, IP Telephony, and Billing Systems. Mr. Harte holds many degrees and certificates include an Executive MBA from Wake Forest University (1995) and a BSET from the University of the State of New York, (1990). Kyle Sutton is an Internet marketing expert with a core focus in search marketing. Since 2002, he has specialized in the design, analysis, and implementation of search engine optimization campaigns, as well as the design and management of search campaigns, both paid and organic. Mr. Sutton has been involved in all aspects of search engine optimization from key phrase research to conversion optimization, and every phase in between. He is a sought after professional who has consulted for a number of Fortune 500 companies. As an Internet marketing analyst, Mr. Sutton has worked extensively with landing page optimization with a concentration on conversion rate amplification. Mr. Sutton is the Co-Founder of Consurgo Marketing, a leading Internet Marketing consulting firm. At Consurgo, in addition to providing a comprehensive set of search marketing services, he has been involved with the development of web sites, both front and back end, using development tools such as Adobe Dreamweaver and the programming languages HTML, SQL, and PHP. He has worked extensively with logo design and web graphics using Adobe Photoshop. Mr. Sutton has attended North Carolina State University for a degree in Information Technology and is looking forward to completing his MBA at Duke University.

Product Description

Danny Seo’s brand Simply Green is a way of living that embraces certain rules–Be Authentic, Be Resourceful, Be Simple, Be Unexpected, Be Truthful, and Be an Individual. In Simply Green: Giving Danny takes these goals and creates projects that are both thoughtful and sustainable while still being stylish and beautiful.

The book has 50 quick and simple projects to create beautiful gift wrapping, tags, and handmade treasures from everyday materials.

Projects include:

Product Description

Amazon.com Review
Usability design is one of the most important–yet often least attractive–tasks for a Web developer. In Don’t Make Me Think, author Steve Krug lightens up the subject with good humor and excellent, to-the-point examples.

The title of the book is its chief personal design premise. All of the tips, techniques, and examples presented revolve around users being able to surf merrily through a well-designed site with minimal cognitive strain. Readers will quickly come to agree with many of the book’s assumptions, such as “We don’t read pages–we scan them” and “We don’t figure out how things work–we muddle through.” Coming to grips with such hard facts sets the stage for Web design that then produces topnotch sites.

Using an attractive mix of full-color screen shots, cute cartoons and diagrams, and informative sidebars, the book keeps your attention and drives home some crucial points. Much of the content is devoted to proper use of conventions and content layout, and the “before and after” examples are superb. Topics such as the wise use of rollovers and usability testing are covered using a consistently practical approach.

This is the type of book you can blow through in a couple of evenings. But despite its conciseness, it will give you an expert’s ability to judge Web design. You’ll never form a first impression of a site in the same way again. –Stephen W. Plain

Topics covered:

• User patterns
• Designing for scanning
• Wise use of copy
• Navigation design
• Home page layout
• Usability testing

–This text refers to an out of print or unavailable edition of this title.

Product Description
Five years and more than 100,000 copies after it was first published, it’s hard to imagine anyone working in Web design who hasn’t read Steve Krug’s “instant classic” on Web usability, but people are still discovering it every day.  In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike.  Don’t be surprised if it completely changes the way you think about Web design.

Three New Chapters!

• Usability as common courtesy — Why people really leave Web sites
• Web Accessibility, CSS, and you — Making sites usable and accessible
• Help! My boss wants me to ______. — Surviving executive design whims

“I thought usability was the enemy of design until I read the first edition of this book.  Don’t Make Me Think! showed me how to put myself in the position of the person who uses my site.  After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book.

In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing.  If you design, write, program, own, or manage Web sites, you must read this book.”  — Jeffrey Zeldman, author of Designing with Web Standards

See all Editorial Reviews

Product Description

Danny Seo’s brand is a way of living that embraces certain rules–Be Authentic, Be Resourceful, Be Simple, Be Unexpected, Be Truthful, and Be an Individual. In Simply Green Parties Danny takes these goals and creates projects that are both thoughtful and sustainable while still being stylish and beautiful. He hopes to inspire you to be a dreamer and a doer.

The book has essentially 50 quick and simple projects that are split up into themes–Dinner Under the Stars, Baby Shower, Saturday Dinner Party, Housewarming, Beach Party, and Birthday Party. The reader does not need to do all the projects under each party, they can mix–and–match or just choose to do one or two of them.

About the Author

Danny Seo is America’s leading environmental lifestyle expert and host and creator of Simply Green with Danny Seo, a new show on LIME TV with a companion weekly show on Sirius Satellite Radio. The author of four books, he is also the columnist and the Environmental Lifestyle editor with Country Home magazine.

Review
“Most design books are about making your web site pretty. Others are about understanding the technical aspects. Web Design for ROI is the rare book that focuses on your web site doing what you want it to: make you money.”
–  Bryan Eisenberg, bestselling author of Call to Action

“Filled with practical design tips proven to increase conversion rates and improve your online results.”
– Jeff Hackett, SVP, Online Sales, Wachovia

“The techniques are practical and easy to understand, and the strategic, ROI-based approach has won over senior management.”
– Janin Kompor, Director of Marketing, Decimal, Inc.

Product Description
Your web site is a business–design it like one. Billions of dollars in spending decisions are influenced by web sites. So why aren’t businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)?

Web design can do more than make a site look good–it can be a powerful strategic weapon that enhances financial returns and creates competitive advantage.

It’s time to make web sites accountable. It’s time to make design decisions based on metrics and business goals. It’s time for Web Design for ROI.

In this book you’ll learn:

Why so many organizations think about web design the wrong way
How small design changes can have a big impact on your bottom line
Simple tips to increase web sales/leads by 10% – 50% (or more)
Concrete design guidelines for:
Landing pages
Home pages
Category pages
Detail pages
Forms
Checkout processes
Packed with helpful examples from a wide variety of sites!

Product Description
Plan and launch your PPC campaign and keep track of its progress

If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you.

Discover how to

• Use the right keywords to trigger your ads
• Figure your breakeven point
• Write ads that reach your customers
• Calculate return on investment
• Use geo targeting
• Track your ad results

From the Back Cover

Plan and launch your PPC campaign and keep track of its progress

If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you.

Discover how to

• Use the right keywords to trigger your ads
• Figure your breakeven point
• Write ads that reach your customers
• Calculate return on investment
• Use geo targeting
• Track your ad results

See all Editorial Reviews