Organic SEO Marketing

4 Responses to “Fairfax Blackhat SEO”

1. steamtrainoz Says:
   December 13th, 2009 at 4:28 pm

   We found this back in March when I was doing some work for a client around another keyword. It is dissappointing to see this kind of approach and that they are still doing it. Also some of the domains they own during that time were in breach of AuDA regstration policy. Nice Xpose.

2. omgpyrmont Says:
   December 13th, 2009 at 10:00 pm

   Regarding the use of ‘hidden text’ in the H1 tags of our directory websites – I would like to clarify that this was not done with the intent of manipulating search engines. Rather, we employed this technique as a way of overcoming a limitation of our CMS.

   As we wanted to display an image (the website logo) instead of the page title in the H1 tag (the default), we used CSS to hide the text version.

3. omgpyrmont Says:
   December 13th, 2009 at 10:01 pm

   This was done purely for design purposes and was definitely not a deliberate ‘black hat’ technique. However it is something we should have noticed during our QA process.

   Thanks for drawing this to our attention. We have made the necessary changes on our website to address the issue.

4. msdalemccarthy Says:
   December 14th, 2009 at 12:26 am

   We understand that OMG has identified the mistake & corrected it. Fairfax Digital is a minority shareholder in OMG. OMG runs an independent business outside of FD’s operations, although we do have commercial advertising deals that include them in our advertising network. Fairfax Digital does not practise, nor condone, the use of black hat SEO techniques within the production of our sites so we are pleased to see this situation has corrected itself. Thanks for bringing it to our attention.