How To Make Location Pages Work From An SEO Perspective
If your business covers a few locations then why wouldn’t you have location pages to try and pick up search traffic for that area?
For example, if you ran a window cleaning company with divisions in Cardiff, Swansea and Abergavenny, then you would benefit from decent location pages to get the correct traffic in the correct area. People searching for Window Cleaning Cardiff are not expecting to pick up a company in Swansea because of the area difference, so this makes perfect reasoning why you should direct the visitor into the best and most relevant area for them.
But, many people just chuck three pages up with little text, a good title tag and just simply hope for the best and this is definitely not the way to make location pages that are actually going to work in the search engines.
There are three things that we think you can do when it comes to making sure your location pages not only work for your visitors but also work in the search engines and these are based around:
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Unique, Quality Content – Like all Google successes, you need to make sure that your location pages have strong, unique and quality content, because this is the only way to really make sure that your location pages are considered good and strong enough to actually rank on their own merit. Try to make sure your location pages actually talk about the specific location and you can achieve this by offering a short write up of the area, various attractions etc and then mix in information about your services.
Only The Truth – Only a fool will try to fool Google and we mean that seriously! Only put location pages up for the areas that you do actually cover else you will soon be seen to be telling porky pies and this could well affect your overall ranking if you do get penalised. Only make location pages for the places you will actually work in and offer your services to, which can include local towns and cities but try to make sure there is a search demand for them first.
Different Contact Details – This is probably the hardest box to tick, but if you can show unique office addresses or contact numbers for each location then this will stand you in a good position when it comes to making these pages work for you.
It is important to remember that the search engines will welcome information about the areas that you cover as it can help them to deliver a much more relevant search. But, if you start to try and fool the engines to cover locations that you do not really offer a service in, then at some stage you will be found out and you could suffer because of it.
Clear Web Services is an established and experienced web design consultancy that specialises in SEO Bristol services, cost per click management, web design Bristol and online marketing. We also offer email marketing management, social bookmarking opportunities and website analysis reviews.pW� sa a” h-! r Window Cleaning Cardiff are not expecting to pick up a company in Swansea because of the area difference, so this makes perfect reasoning why you should direct the visitor into the best and most relevant area for them. But, many people just chuck three pages up with little text, a good title tag and just simply hope for the best and this is definitely not the way to make location pages that are actually going to work in the search engines.There are three things that we think you can do when it comes to making sure your location pages not only work for your visitors but also work in the search engines and these are based around:Unique, Quality Content – Like all Google successes, you need to make sure that your location pages have strong, unique and quality content, because this is the only way to really make sure that your location pages are considered good and strong enough to actually rank on their own merit. Try to make sure your location pages actually talk about the specific location and you can achieve this by offering a short write up of the area, various attractions etc and then mix in information about your services.Only The Truth – Only a fool will try to fool Google and we mean that seriously! Only put location pages up for the areas that you do actually cover else you will soon be seen to be telling porky pies and this could well affect your overall ranking if you do get penalised. Only make location pages for the places you will actually work in and offer your services to, which can include local towns and cities but try to make sure there is a search demand for them first.Different Contact Details – This is probably the hardest box to tick, but if you can show unique office addresses or contact numbers for each location then this will stand you in a good position when it comes to making these pages work for you.It is important to remember that the search engines will welcome information about the areas that you cover as it can help them to deliver a much more relevant search. But, if you start to try and fool the engines to cover locations that you do not really offer a service in, then at some stage you will be found out and you could suffer because of it.
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