James Kinloch – Pushing creative SEO
Before we go into what James Kinloch says about SEO and its place in the digital world lets go to the current state of where it is at.
Most campaigns that go out either above-the-line or below the line are often based on small amounts of data and professional assumption. Creative will work to a very different discipline to that of what a tech team will work to. Who is right and who is wrong? Well, none of them they are all doing what is right for the project. So this comes down to two things:
1. How do we change the way the digital way works? (Long term fix)
2. How do we change the way the digital way works? (Instant fix)
The instant fix is the best and most efficient. This is the way that we can keep people being creative, keep tech being teccy and keep the digital world moving with little noise. This is SEO, in fact this is Creative SEO. This is a neat intersection into James Kinloch’s post of where SEO is. Enjoy.
“Overall it should be said that any digital skill set is often looked at in silo.
The question that James Kinloch asks is, “what is the Higgs Boson particle that glues all of these together?”
What is the way in which all digital aspects of any campaign can be unified? Is it creative? is it CRM? From a deep review and from working in digital [for many years] James Kinlochsuggests that the Higgs Boson particle of digital is SEO.” James Kinloch’s full post, here.
You can follow James on Twitter @creativeseoman
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About the Author:
Shackson works for the AP and has been following James Kinloch for the last 8 years.
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