Search Engine Optimization All-in-One Desk Reference For Dummies
Product Description
If you have a business, you want your Web site to show up quickly when people search for what you’re selling. Search Engine Optimization All-in-One For Dummies has the whole story on how to build a site that works, position and promote it, track and understand your search results, and use keywords effectively. And it includes a $25 credit on Google AdWords, to get you off to a good start!
Ten handy minibooks cover how search engines work, keyword strategy, competitive positioning, SEO Web design, content creation, linking, optimizing the foundations, analyzing results, international SEO, and search marketing. You’ll even learn some geeky things like HTML, JavaScript, and CSS, or how to match metatags and keywords to page content.
- Book I explores how search engines work and which ones offer the best exposure
- Learn to develop a keyword strategy and be competitive with Books II and III
- Book IV helps you design an SEO-friendly site, while in Book V you learn to create content that lures your audience
- Tips in Book VI show how to line up relevant links for a better search showing
- Book VII shows how to get more from your server and content management system
- Discover how to measure your site’s success in Book VIII
- Book IX helps you globalize your success by marketing in Asia, Europe, and Latin America
- Use SEO and Book X tips to build your brand
With all this information and a Google AdWords gift card worth $25, Search Engine Optimization All-in-One For Dummies has what you need to make your site a hit with search engines.
From the Back Cover
Boost your bottom line with your $25 Google AdWords credit — see inside
If you have a business, you want your Web site to show up quickly when people search for what you’re selling. Here’s the whole story on how to build a site that works, position and promote your site, track and understand your search results, and use keywords effectively — plus a $25 credit on Google AdWords to get your online advertising efforts off to a good start!
- What makes ‘em tick — Book I explores how search engines work and which ones offer the best exposure
-
Words are key — learn to develop a keyword strategy and be competitive in Books II and III
-
Lookin’ good — Book IV helps you design an SEO-friendly site, and in Book V, you learn to create content that lures your audience
-
Link up — the tips in Book VI show how to line up relevant links for a better search showing
-
What’s under the hood — Book VII shows how to get more from your server and content management system
-
Confirm your suspicions — discover how to measure your site’s (and your competitor’s) success in Book VIII
-
Expand your horizons — Book IX helps you globalize your success by marketing in Asia, Europe, and Latin America
-
Search and find — use SEO and Book X tips to build your brand
Open the book and find:
- What drives search results
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How to match meta tags and keywords to page content
-
Secrets for selecting keywords and phrases
-
What you should know about HTML, JavaScript, and CSS
-
The basics of SEO-friendly design
-
How to manage the mechanics of content
-
Why your server is important
-
Your Google AdWords gift card worth $25!
Buy Search Engine Optimization All-in-One Desk Reference For Dummies at Amazon
Buy Search Engine Optimization All-in-One Desk Reference For Dummies at Amazon
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October 1st, 2009 at 10:15 am
If you only buy one search engine optimization (SEO) book, this is the one to buy. Bruce Clay is the guru of all gurus when it comes to SEO. He makes a highly complex and technical topic accessable to the average reader.
October 1st, 2009 at 1:12 pm
From beginner to pro, this book is appropriate. It is an outstanding desktop book for anyone responsible for creating a website or a product that runs on the web. We are all lucky that an industry pioneer like Bruce Clay has condensed his knowledge into something anyone can buy for less than $30!
October 1st, 2009 at 1:48 pm
Search Engine Optimization All-in-One Desk Reference For Dummies (and make sure that it is this book, as there’s another one with a similar title floating out there that I know nothing about) is an in-depth informative book. I always thought the Dummies series to be very basic, more like a Wikipedia entry, but when I saw that Bruce Clay wrote this I had to buy it.
I’ve read Bruce Clay’s newsletter and attended his training class out in Simi Valley, and truly he is the authority on SEO. I consider myself a pretty good SEO, but this book helps reinforce everything, and at 768 pages, unless you know everything about SEO, you’ll find a lot of good information in here (if you sit on any panels at SES, SMX or other SEO-based conferences, please read this before spewing what you personally think is correct).
There aren’t many books on this subject that are worth anything, or as easy to read.