Using Keywords in Websites
Using keywords in websites is a must if you want your site to rank in the search engines but how do you know which ones to use?
First of all, you need to be use keywords which people are actually searching for and secondly, you need to use long tail keywords which are actually sentences. Here’s an example of using keywords in websites:
“Cats” is a high level keyword and you will find millions of sites with that word in their title and in their content but “training cats to fetch” is a long tail keyword which, when I looked only had seven pages listed in Google.
However, using keywords in websites isn’t that easy; are people searching for the phrase “training cats to fetch”? That’s where you need a keyword tool which will give you the most recent number of searches in a month and the global average. There are loads of keyword tools out there; some are free such as Google’s own tool and some are not like Keyword Elite. Some monthly subscription programs like Wealthy Affiliate include a keyword research tool; it’s up to you which you choose.
It turns out that our example had less than ten searches, according to the Google keyword tool, so you wouldn’t want to be using keywords in websites with that sort of result.
You need to take the subject of your niche and be a bit imaginative. Narrow down your niche because if it’s too broad the competition will be huge. When you enter your keyword, lots of related suggestions will appear. Sort them in order of search volume then don’t be too ambitious, choose 1000 to 5000 searches then type the phrase into Google enclosed in quote marks. If the number of pages featuring that phrase is less than 10,000 then you have a chance of ranking for that long tail keyword; the fewer competing pages, the better. Write a 200 to 400 word post to your website or blog featuring your chosen keyphrase and you should see the traffic roll in.
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