It seems the whole world is blogging these days – the internet has millions of new personal blogs added to it every day covering every imaginable subject. The speed at which blogging has spread makes it seem like it has been around for as long as the internet (which is now 40 years old) but, as a matter of fact, they have been around for a little over 10 years. Blogs, or web logs to give them their full name, began in the late 1990s as posts of personal information and opinions by individuals – thus the term “log” as in log book or record. Early blogs were personal blogs that were posted by people who had something to say or an opinion to express and found that the internet was the medium that gave them the widest reach.
Many people who would like to start blogging do not do so because they are not sure what they can write about and also what subjects will find readers. These questions have answers that are very simple – bloggers can write about anything they have strong opinions on which they want to share with the world and as to the matter of whether there will be readers, the fact is that the internet has people of every kind, opinion and taste and whatever comes out in a personal blog will find people who will read it and respond.
Many people use a personal blog to spread awareness about issues that they feel the public must be made aware of. But even well known issues are subjects for person blogs when the blogger feels that they are not being seen in the proper light or that people do not appreciate their importance. Personal blogs are also used to spread awareness of what the blogger thinks are unseen, unappreciated or deliberately concealed aspects of issues of popular concerns as can be seen by the huge number of blogs that comment on what the authors think are hidden aspects of things like the war, the recession, the World Series, The failure of Pakistan as a nation and so on.
A personal blog that is popular and has a regular and loyal bunch of readers can be a money maker for the blogger – it is possible to sell advertising space on the blog and this can be a source of regular income to the author; although since the money paid depends on the regular readership, a blog has to be very popular to earn a significant amount. Personal blogs are powerful tools for spreading news as can be seen from the fact that it was through blogs that the outside world came to know about the crack down on political protestors in Iran when foreign media was banned from the country. But all this is secondary – the personal log is first of all a way for a person to tell the world what he has to say.
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