15 Comments On "Publish and Prosper: Blogging for Your Business"

commenter
Idola Said,
July 27th, 2009 @4:53 am  

5.0 out of 5 stars
An excellent primer for businesses looking to create a web presence
Publish & Prosper’s focus is the business looking to improve their public relations and marketing through blogging.

commenter
Anonymous Said,
July 27th, 2009 @5:25 am  

5.0 out of 5 stars
Great read for any level of blogging
This is a great handbook for starting up a blog (corporate or private for that matter). There is a lot of great info backed into this little book.

commenter
Ita Said,
July 27th, 2009 @5:54 am  

This a great book for anyone thinking about blogging be it for business or just for pleasure. Even if you are just doing a personal blog, the point is you want people to see it, otherwise you could just write in a journal and put it under your pillow. They lay out in very detailed yet understandable terms how to go about getting it set up, what options you have, and where to go do so. Then once set up, the whole point is getting it out there. Thats where this book really shines. Lots of books and articles and yes, even blogs, have been written about how to blog. These guys take it to the next level and explain how to get it out to the masses.

All in all, concise, informative, and easy for people that might not be all that tech savvy. Just what I was looking for.

commenter
Tabitha Said,
July 27th, 2009 @6:25 am  

5.0 out of 5 stars
Very informative book
I have already been blogging, but this book helped me focus my efforts in a way that may help my business.

commenter
Durin Said,
July 27th, 2009 @7:13 am  

5.0 out of 5 stars
A viable approach for furthering business, coming from business owners who offer real-world techniques and ideas
Blogging isn’t just for the chatty consumer: not with the appearance of PUBLISH & PROSPER: BLOGGING FOR YOUR BUSINESS.

commenter
Waldemar Said,
July 27th, 2009 @8:47 am  

DL Byron and Steve Broback have really done an excellent job in writing this very thorough primer on blogging for business. The book, actually, is more than a mere primer: its breadth is surprising. They’ve managed to cover virtually every aspect of business blogging in a mere 180 pages. Quite an accomplishment and one the authors can certainly take pride in.

The approach is linear, beginning with an explanation of what a blog is, determining the focus of your business blog, the varieties of blog, design, tools for blogging, writing the blog, getting noticed, monitoring and managing and ending chapter on syndication and other fine points they refer to as “beyond blogging”.

What is impressive is how much solid information the authors manage to convey without overwhelming the reader. The writing style is comfortable and spare. They avoid technical language and do a good job of explaining each point.

Overall this is one of the best books on blogging I’ve seen. It is practical, not theoretical and the authors left dogma and cant at the door. They are clear that blogs are not miraculous but can certainly help a company advance toward its goals.

Well done and a worthwhile read that will serve as a quick reference after you’ve read it.

Jerry

commenter
Yousef Said,
July 27th, 2009 @9:24 am  

4.0 out of 5 stars
Specialist Book Seller
I need a blog for the homebuilt aircraft community, particularly those working with composite (fiberglass) technology.

commenter
Emil Said,
July 27th, 2009 @10:05 am  

So many “blogging” books focus on the theory or social impact of blogging, but this is of little help to the business person who wants to find out whether blogging might have import for them.

Likewise, many of the business blogging books and online tutorials make blogging sound like just another marketing gimmick, which it is not.

DL Byron has written a practical guide to blogging for business, which is to say: he not only addresses the nuts and bolts of building business through blogging, but how one can be an authentic member of the blogosphere. This latter is an essential component of success–the blogosphere is incredibly sensitive to B.S.

commenter
Helia Said,
July 27th, 2009 @10:56 am  

5.0 out of 5 stars
Great! (and not just for businesses)
As a longtime blogger and an entrepreneur I approached this title from New Riders with interest. I was happy to find out a wide range of information that I immediately put to good…

commenter
Bash Said,
July 27th, 2009 @12:23 pm  

5.0 out of 5 stars
Read this book before you start a business blog
When used in the context of the Internet, blog is an abbreviation for weblog and refers to an online journal.

commenter
Josie Said,
July 27th, 2009 @2:35 pm  

5.0 out of 5 stars
Definitely one for your blogging bookshelf!
Byron (as he’s known to friends and colleagues) and I exchanged feverish emails last fall while we were chained to our respective desks and slogging away on our books.

commenter
Winka Said,
July 27th, 2009 @4:00 pm  

5.0 out of 5 stars
Rich with experience, easy to read
In this fast-paced, easy-reading book, Byron and Broback tell everything you need to know to help your business thrive online.

commenter
Abbie Said,
July 27th, 2009 @6:49 pm  

5.0 out of 5 stars
Practical and Helpful
I found this book to be very practical and helpful. It helped demystify blogging, answered some questions I had, and made sense. Now to start blogging!

commenter
July 30th, 2009 @12:13 pm  

I like blogging and all its secrets.
I hope this could be helpful for me, but with 5stars i think it will be for sure!
Nice article, thanks for sharing.

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